Gossip Station: Gemma Sheppard


Joining us on #gossipstation is the utterly fabulous fashion guru and celebrity stylist Gemma Sheppard!

Alegre Kate first met Gemma whilst on an internship at the X-Factor studying at The Fashion Retail Academy. Their paths then crossed again unexpectedly once Kate started full time work in the ‘PR world!’ Gemma is an absolute pleasure to work alongside so it is very exciting for us Alegre Ladies to have her on #gossipstation

Gemma thank you so much for taking time out of your hectic schedule to join us for a chat! Can you start by telling us how you got in to styling…

Such a pleasure thank you for having me! Yes of course - after drama school I had been working at Tiffany and from there was recruited by Tom Ford. I headed up their newly acquired Boucheron brand‎ during this period I was working with global VIP clients and Sheppardstyle organically grew. Eventually I took the plunge and founded SheppardStyle and I haven't looked back since.

We love it when people take a risk to follow their dreams! That’s what it’s all about sometimes isn’t it? So, what is it about fashion that you love?

To me fashion is in everything! I am inspired by everything from architecture, music, the colours of the Ibiza beach from my living room window to the YouTube videos my children are watching. What's fascinating to me is how fashion is this ongoing cycle which is being influenced by the world around it and how we are then channelling and driving trends.

It really is incredible isn’t it? Some people are so unbelievably talented! Can you PALEASE talk to us about some of the a-m-azing projects to date you've worked on...

In the last 12 months I have styled clients for editorial shoots, commercial television and red carpet. I also attended Coachella for a fashion brand and reported on that for SugarScape. I was Style Director for BGT, the XFactor and the XFactor tour. I have just filmed a project for a new client advising them on their uniforms and I have also consulted with Vision Express whereby I was training their staff on how glasses can and should be a fashion accessory.

Ooo you may have a new glasses client haha! I (Alegre Kate) have just been told I need glasses so any advice you have please fire my way! Have you got a favourite job you’ve worked on?

I can honestly say that whatever it is I am working on at that moment in time is my favourite project. Anna Wintour said that fashion is about looking forward. Although I am hugely proud of my body of work and often refer to that for inspiration, what keeps my world exciting is that no two days are ever the same and there is always something new to look forward to.

AND you should be you’ve done an incredible job on the projects you’ve carried out! What's your ultimate styling tip?

Your look is a combination of factors. But I do practice what I preach when I say that if you look good, you'll feel good and that equals confidence.

Oh yes! That’s what it’s all about! What's coming up for GS?

I will never lose my passion and enthusiasm for personal styling, so I will continue to manage my portfolio of clients. But I am starting to take on larger collaborative projects with brands, both those in fashion and beyond. I am also being asked more and more to be a fashion commentator which is exciting!

Wow that’s fab news - congratulations! Who's your style icon?

Isabella Blow and for someone living, Oprah

IB's style was insane! So, for someone who is looking to get in to the industry, what advice would you give them?

You've got to have a passion. Without that you won't be believable nor will you have the stamina to flourish in what can be a tough and hard working industry.

On a practical level I'd say get some real experience under you‎r belt. Apply for internships and go to these with every touch of enthusiasm. Keep your eyes and ears open so you learn as much as you can. If you are interested in gaining experience flease follow my social media account @sheppardstyle because this is where I post my intern opps when they're available.

Passion is the key and that’s what keeps you going <3

Gemma it has been beyond fab having you on #gossipstation and hearing about your exciting journey so far! We can’t wait for what’s to come in the near future and we hope that we can work alongside one another soon.

Big Besos Alegre Ladies xox

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