PLAYTIME Paris: On Our Radar

Even though Playtime Paris is just over a month away, it will be here before we know it! It’s a fab opportunity to catch up with people that you don’t normally see and to scout out both familiar and unfamiliar gems.

As we all know, the event can be a bit of a whirlwind if you’re just travelling in for one day, so with that in mind, we have selected just a few brands that have caught our eye so that we are prepped and ready! Check them out some of our faves below let us know which ones you’ll be putting on to your hit list.


Belgian label, Bellerose caters to the entire family, designing clothes for girls, boys, men and women. Their unique, on-trend collections are based on true stories, delivering a specific point of view.

Carbon Soldier

Inspired by a genuine love of children’s fashion, Carbon Soldier was founded in Auckland, New Zealand in 2002. Their designs are detailed, but non-fussy with styles that children of all ages love.

Emile et Ida

Designed using soft, high quality materials, Emile et Ida specialize in smart, simple and playful clothing for children aged 3 months to 14 years. Founded in France and produced in Europe, Emile et Ida products are created with care and quality within factories respecting the European social and environmental regulations.


After 8 years styling experience Maud Longevialle founded elegant and contemporary children’s clothing line, LEOCA Paris. The brand is known for their high quality designs, mixture of materials and refined, subtle colours.

Play Up

Created in Portugal in 2004, Play Up is a fun, comfortable and high quality brand for children aged 3 months – 14 years. Pastels, creative prints and bold designs make up their current SS16 collection.

MAÁ + Manuela de Juan

Meticulously handmade in Spain, MAÁ (above) and Manuela de Juan (below) shoes are known for their stand-our prints, creative styles and excellent craftsmanship. Launched in 2001 by three Spanish brothers, MAÁ & Manuela de Juan are leading brands in the children’s footwear industry.

Aren't they ALL just adorable? AND that's just a small selection to wet your appetite! Which exhibitors have caught your eye? We would love to hear your thoughts.

Besos Alegre xox

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