GOSSIP STATION: Emma Watson


Joining us on gossip station is Emma Watson who is the fabulous creator of one of our favourite new kidswear brands Little Hotdog Watson. We first became aware of LHW after we saw it trending on social media. There was such a buzz amongst press and members of the public that we had to find out who the talented designer and brains was behind the brand. Before you jump to any conclusions, can we just point out that it was not in a weird stalker way but in an appreciation of a fab idea and product. So, without any further blabbing from us, lets crack to it.

Emma, thank you so much for joining us! Can you start off by telling us a little bit about you and your background…

Hello everyone! I’m Emma; mum to H, partner to Tom, founder of Little Hotdog Watson. A Northerner always, we now live in beautiful, creative Norfolk. I worked in fashion in The Big City for ten years before H came into our lives. H turned our life upside down for all the right reasons and is the reason I set up Little Hotdog Watson.

Big shout out to the Norfolk crew! Tell us, why the name Little Hotdog Watson? Can you tell us a little bit about the brand…

The name is inspired by my daughter. Her surname is a combination of our (my husband and I) last names Thompson & Watts. We put the two together and we got Watson.

Hotdog was one of her many nicknames (usually all foodie). I chose the name for the brand as I felt it captured a family business but is also gender neutral in a world of very gender specific products.

We love the fact that the name has substance and tells a story! As a designer, where does your inspo come from?

My inspiration comes from all around. I absolutely love men’s and women’s fashion. Each season I can't wait to see the catwalks.

There are some phenomenal shows that are put on. Would you say that your designs reflect you as a person?

There is a lot of love put in to the design of the products because I want to make sure that there are confident clothing pieces out there for children.

Well you have done an incredible job! Your pieces are bold and iconic; we LOVE them! Can you tell us what’s coming up for the brand? Can you reveal any secrets to us?

There are so many exciting plans in the pipeline including Sunglasses and Winter Hats. Watch this space.

We can’t wait to see what is next after the success of your launch. Thank you so much for joining us for a chinwag on #gossipstation with FAB FIVE it has been lovely having you.

Make sure you attend our SS17 #alegrepressday to see the new products that Little Hotdog Watson will be revealing for the FIRST time.

If you haven't done so already please click here to visit Little Hotdog Watson's website. We can ensure you won't regret the visit.

Besos Alegre xox

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