Another season another #alegrepressday and what a press day it was! It was FULL of sparkles, fabulousness and we loved every second of it at The Soho Hotel. The members of staff were absolutely AMAZING and we cannot thank them enough for everything that they did for us. We hope that their ears are burning as we cannot sing their praises enough and would recommend them a million times over.
Never wanting you to miss out on a thing, we had the wonderful Maddie Watts snapping away who always looks after all of the media for our press days so that you can be kept updated on everything. Here is a peek at the action so that you can get a feel for the day and everything that was going on! There was A LOT but to save you tiring we shall keep it as short as possible and direct you to our pinterest page here for all of the press day pics.
Delicious treats from RUDE HEALTH for our guests to enjoy served by our wonderful bestie Jodie
London Dad and his cutie of a rockstar
Colour fabulousness from Bax & Bay
After keeping it under wraps for so long we loved seeing Arabella and Jaadin wearing our exclusive illustration with Henry Boon
Plae UK and Little Hotdog Watson were a huge hit with the kiddies who loved playing dressup
Popupshop and my little cozmo who are represented by The Feather Kids caught the eyes of many
Our fabulous Alegre Mama H having snuggles with Finlay Fox's cutie Violet
Isossy Children upped their game and wowed us with their SS17 and Denim Collections
Pure gorgeousness with Le-Mu's attention to detail
We love the Striking prints from Izzi Rainey and the kiddies loved playing in the tent
The perfect selection of iconic pieces from Junona
Thank you to all of those that joined us for the day and to everyone for their support we are overwhelmed with you kindness. We can’t wait for the next one and for another Alegre party.