Super cool London based urban brand Loud Apparel have launched their ultra SS17 POPTASTIC collection styled by the ultra wonderful Becky Seager and it is beyond fab-u-lous. If you are after iconic pieces then this is the collection for you as designer Serena Di Scalzo has yet again excelled herself in delivering pieces for kids that are out of the box.

Shop the collection online here and don't forget to let us know which items have stolen your heart.

POPTASTIC all day every day!

Besos Alegre xox

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