GOSSIP STATION: Katherena UK
We are so excited to be joined by the wonderful Katie Sykes who is the designer and creator of fabulous new accessories brand Katherena UK. We remember the day Katie first told us about her business idea. We were sat at Borough Market drinking fresh juice in the sunshine, discussing our new journeys wondering if we were crazy to be taking the plunge. We would be lying if we didn’t say it has been a rollercoaster but after lots of hard work and persistence, we are super proud to announce that she has got there and has just recently launched her debut collection. Exciting or what? So, without any more gassing from us let’s hear from the lady herself…
Katie, so so lovely to have you on Gossip Station for FAB FIVE in celebration of the launch of your debut collection! Huge congrats! Can you start off by telling us a little bit about your background...
Thank you so much it is great to be here! Ok so, from school, I went on to study a Fashion and Clothing diploma at college. A couple of years later I then decided to specialise in Fashion Promotion at University. Whilst being there, I discovered that I enjoyed the marketing and styling side of things, and continued to do this. When I graduated, I worked for a year in London with the hugely talented stylist Frank Strachan. Working with him was an incredible opportunity as I learnt so much in such a fast-paced environment.
That’s the best way to learn isn’t it? Sometimes you need to be thrown in at the deep end to thrive! So tell us, why did you decide to launch an accessories brand?
My mum will tell you…I have always had a love for bags! My dad has a business manufacturing luggage, so it just seemed perfect that I would take inspiration from this and turn it into something I could see working well on a smaller scale in the fashion industry. In time, I am definitely keen to expand in to other areas. I know it’s just the beginning but watch this space.
Exclusive news here guys from the lady herself! Well, all we can say is that we are looking forward to following the journey! Can you tell us more about Katherena UK and the journey…
I moved home to Norfolk in autumn 2015 and started working on the business straight away.
However, the process took a lot longer than anticipated. As you know, I have now launched but from 2015, I had lots of unforeseen obstacles that I had overcome.
The name Katherena UK comes from my own name; Katherine Serena and the brand is made up of our core product; the trunk clutch which is inspired by Mossman Trunk. Due to the trunk clutch taking longer to produce than anticipated, I decided to design some every day occasion bags for the practical, yet stylish woman who is always on the go.
We love the backpacks that you’ve designed! We have the gorgeous pink style and it is an absolute winner as we are always a running whirlwind! Have you got any exciting projects lined up that you can tell us about?
We will be working with the MySistersWardrobe girls very soon, offering a discount to their followers on Instagram. So keep your eyes peeled and get following us and MySistersWardrobe for more updates!
A collaboration with such an amazing influencer that’s so exciting! This may be a hard question but which bag from the collection is your fave and why?
It has got to be the Mustard Trunk Clutch. I just love love love it as the black and mustard just work so well together. Plus, the trunk clutch was the first ever product I designed. It took a lot of work to get it just right, so the clutch itself is very special to me.
There is no better feeling than seeing something you have worked so hard on plan out just the way you envisioned it! Ok so, last but not least, for anyone wanting to start their own business what advice would you give to them?
You have to put an awful amount of time, money and effort in to a business. It has been more than I ever expected but you should make it your priority and not worry about things going wrong, because unfortunately they will. I am a true believer of what you put in you will hopefully get out, and more!
Isn’t that the truth!? Katie, it has been so far having you for a chat. We know it has been a rollercoaster but you made it and you are launched which is SO exciting so again, huge congratulations we can’t wait to watch you grow.
Shop Katie’s gorgeous accessories here and share the love.
Besos Alegre xox