We are SO excited about the launch of Loud Apparel's AW17 collection 'Adventure Into The Wild!' Creator and designer Serena has taken inspiration from the 1963 iconic picture book 'Where The Wild Things Are;' Written by American writer and illustrator Maurice Sendak, the fantasy story is based on Max's bedroom which is mysteriously transformed into a jungle environment; filled with fun beasts and malicious creatures.
Never compromising on style or quality, this season's line up follows the iconic characteristic of Loud Apparel's black and white monochromes, a pigment dye effect combined with a hint of petrol green, bold graphics, exciting textiles patterns throughout and introduces a new soft synthetic fur, all to evoke the classic story, its settings and characters.
To support the campaign shot by Jonathan Malpass and styled by Becky Seager, Serena and the Loud team have created a wicked video which adds to the excitement. Watch the video via our Youtube page below to be taken on a WILD experience.
AND in celebration of the launch Little Revolution have teamed up with Loud Apparel to offer you the chance to win an item from the new collection! Check it out here if you want to be in the running to WIN
We hope that you LOVE the collection as much as us! Please don't forget to share the love so that everyone can get WILD together.