Alegre Media's SS18 Press Day


We are still on such a high following our SS18 press day that we held at The Hoxton Hotel, Shoreditch! The energy was electric and we cannot thank everyone enough who was involved as it would not have been possible with you.

The members of staff at The Hoxton are the absolute dream! Nothing was too much trouble for them and they did everything possible in wanting to make our experience with them as fabulous as possible. Even amongst times of mayhem, and trust us there were LOTS, they were still amazing! If you are considering holding an event there then you must as for us, it ticked all of the boxes!

Call us crazy but we had 19 mini models to get ready for the showcase. Thankfully, The Hoxton provided a fabulous room for the make-up artists and production team to work their magic. They did such a fantastic job and we are so proud of their creativeness as the final looks were incredible. On board to help out our Hair & Make-up team was a fabulous selection of Fifi & Friends products which is a collection of clinically tested baby and toddler care created by founder Tamara Ecclestone. The products are incredible and we adore the body mist! It smells incredible and is perfect for everyday (parents too!)

Our production ladies, Tanya Clarke from Little Revolution Magazine and Kate’s Mama Debbie Hill were the absolute dream team! They had a super tight time frame to whip everyone in to shape for the show and they did such an amazing job. We hope that their ears have been burning as we have not stopped singing their praises.

The mini models were showcasing key SS18 looks from Molo, Isossy Children, Loud Apparel, Love Made Love, Gardner and the Gang, Plae UK, Alegre X Buttercrumble and Mini Hellavagirl who launched their debut collection exclusively at the event.

We think that you will all agree with us when we say that they absolutely KILLED it and are so so proud of each and every one of them! Not only did they look so unbelievably cute but they were all so polite; stealing our hearts with their beaming smiles.

Helping us to create a sparkly vision was The London Balloon Boutique. We are so happy with the gorgeous balloons that they specially made for us. Did you spot the mini unicorn Popsicle balloons? Were they not just the cutest things you have ever seen? We fell in love with them all and they added to the whole atmosphere! AND the kids absolutely loved them which was a huge bonus.

As you may know, we are all about healthy options so of course, sticking to our ethos we sourced some super fabulous tasty snacks for our guests to enjoy. We had a selection of Hippeas chickpeas as well as Pulsin’s fruity oat bars for our models and guests to sample with a glass of bubbly. Both went down a treat and gave them the energy to boogie the night away.

It wouldn’t be a party without some funky music to get everyone moving and we think that the playlist curated by Joss Simmons did just that. The mix was fabulous and we can’t stop listening to it even now! If you want to have a listen then check it out on Spotify here and get that party started!

There are SO many people that we want to thank BUT we are just going to do a massive shoutout and send you all the best of vibes with lots of love and kisses. We are feeling bursting with appreciation and are already excited for the next celebration.

Watch the fabulous video from the event created by Maddie Watts with the help of media from Alex Coman and Alex Cooper via our Youtube page below.

Besos Alegre xox

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