AW18 Alegre Media Press Day

We cannot believe that another Press Day has been and gone; what a FAB-U-LOUS one it was with all of our models, brands, collaborators and supporters!

We chose to hold the event in the super cool location of Shoreditch at the Ace Hotel. The staff were absolutely amazing! Nothing was too big or small and went the extra mile in making sure all of our needs and requirements were looked after to make our event everything we wanted.

It was all GO GO GO BTS pre show with our fabulous make-up chicas Millie and Sara who were on hand in giving our models that extra Alegre sparkle. They did such an AB FAB job and adored the final looks.

Our right hand ladies Tanya Clarke from Little Revolution Magazine and Alegre Kate's Mamma were on hand to help with fittings and show production. They are incredible and we wouldn't be able to do it without them so thank YOU so much chicas.

We had an amazing selection of brands to showcase with key looks from each being ROCKED by our gorgeous mini models who killed it on the mini stage.

Little Hotdog Watson

King Che

Loow Fat Kids

La Piyama

Isossy Children

Alegre X Phoebe Creative

Loud Apparel


The Mini Edit

Goose & Dust

Love Made Love



We are so proud of ALL of the models as they shined just as bright as the fabulous balloons designed by The London Balloon Boutique.

Tasty goodies for our guests were provided by the fabulous Willow and Boo who provided beautiful starry lollies and Lickalix LTD who had an amazing selection of ice pops. Both brands were adored by our guests and received so well.

We had INCREDIBLE press gabs for our guests that were filled with a selection of goodies including Fifi & Friends.

On the decs we had DJ Charlie Banks who put together a special track for the show in keeping with our sci-fi space theme.

To close the show we had our SUPER duper dancers Toby and Freya who WOWED our crowd as usual with their amazing talent.

We had so much fun and cannot thank everyone enough for their incredible support. Get a feel for the evening by watching the FULL press day video created by the super talented chica Camilla Roses on our YouTube page below.

Please help us in sharing the #alegrepressday love.

Until next time you beauties and thank you so much again to EVERYONE <3

AMAZING photos snapped by Emma Wright.

Besos Alegre xox


Modelling agencies: Mini Models Agency and Signature Models

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