Your privacy is important to us. We provide this privacy notice to explain what information we collect about you, how and why it used, how we share it with others, and information about your rights.
Who are we?
Alegre Media Ltd is a company registered in England. You can email us at
There is no requirement for us to appoint a Data Protection Officer, but the person responsible for data protection / GDPR compliance is the General Manager.
We are categorised as a data controller in the context of GDPR.
What information do we collect about you?
We collect various types of information directly from you depending on your request. For example, if you are just enquiring about our services we only need the minimum of contact details which you provide (e.g. name and email address), but if you decide to work with us we will need more information.
The only personal data we collect which is not supplied directly by you is:
Your IP address
When do we collect information about you?
We collect information about you when you visit our website, complete any of our online contact forms, or when you contact us by phone, email or in person.
How and why do we use your information, and under what lawful basis?
Purposes involving legitimate interests:
When you visit our website we use aggregated and anonymised data (i.e. data that cannot identify you individually) to evaluate and improve our website and online marketing activities.
When you complete any of our online contact forms, or contact us by phone, email or in person, we use the information you provide to answer any questions you might have, or to provide you with relevant information about our services (including a quote).
Purposes involving contractual performance:
If you decide to purchase services from us we use the information you provide to deliver the appropriate services, and to help support those services.
Purposes requiring your consent:
If you sign up to our email newsletter, which involves a double opt-in sign-up process, we will send you occasional email newsletters about our services or company news. You can unsubscribe from our newsletter at any time using one of the following methods:
Simply contact us by any method and ask us to remove you
Click the “unsubscribe” link in any automated email that we send you
With whom do we share your information?
Your information may be shared with third parties, but only when necessary to service your request, deliver your service, or for our own marketing activities. To be clear, we never sell or exchange your data.
Third parties with whom your data may be shared are as follows:
Our accountants, to allow them to process our end-of-year accounts
Trade references whose details you have provided, for the purpose of progressing a credit account application you have made.
Our website hosting company, Wix, for the purpose of hosting our website
Our website analytics provider, Google, for the purpose of evaluating and improving our website and online marketing activities. Note that Google aggregates and anonymises this data.
Our marketing automation platform, MailChimp, for the purpose of sending you occasional email newsletters (subject to your consent).
Will your data leave the EU?
Some of the above organisations with whom we share data are multinational companies whose headquarters are outside the EU, whilst some others may be based entirely outside the EU. We therefore cannot guarantee that data passed to these companies will remain in the EU, so please contact us if you have any concerns.
Google, who provides our website analytics services, is certified to the EU-US Privacy Shield Framework. MailChimp, who provides our marketing automation platform, is also certified to the EU-US Privacy Shield Framework.
How long do we keep your data for?
We keep aggregated & anonymised data about your use of our website for a period of 26 Months.
We keep the data used to answer your questions or provide you with services until we no longer need it, or until we are no longer required by law to keep it (whichever is longer), at which point we will securely erase or destroy your data.
We keep the data used to send you occasional newsletters until you unsubscribe. Note that if you unsubscribe your data will not be deleted, since we need to keep a record that you do not wish to be contacted, but this is the only purpose for which your data will be used from that point on.
Your rights relating to your data:
You have the right to request a copy of the personal information that we hold about you. If you would like to make a subject access request please contact us and we will provide you with a copy of all the data we hold about you within a period of 1 month, as long as we are confident of your identity.
You have the right to correct and update your personal information.
You have the right to request us to erase your data, or to restrict the use of it, which we will do as long as we are not required by law to retain or use that data and we do not have grounds to refuse your request.
You have the right to request that we transfer the personal information we hold about you in a structured, commonly used and machine-readable format.
You have the right to withdraw your consent where we rely on it (see “How and why do we use your information, and under what lawful basis?”)
You have the right to object to our use of your information (where we rely on our legitimate interests to use your personal information) as long as we are not required by law to continue using or processing the information. You also have an absolute right to object to the processing of your personal data if it is used for direct marketing purposes.
You can exercise any of these rights by contacting us using the details at the top of this page.
If you are unhappy, you have the right to lodge a complaint with the Information Commissioner’s Office, the data protection regulator in the UK.
Their contact details are:
Information Commissioner’s Office
Tel: 0303 123 1113
What is a cookie?
A cookie is a small piece of text that is stored on your computer, phone or other mobile device when using a browser to connect to the internet. Cookies have many uses but specifically, they are used to store information about you on your computer. Unless you have specifically set your computer to reject cookies, websites will already have been using cookies to enhance your online experience.
In order to comply with EU regulations, visitors to our website now have the option of accepting our cookies. We recommend you allow the cookies we set by this website as they help us provide a better service. If you do not want to receive cookies from this website, select cookie settings under the privacy settings in your browser options, then add our domain to the list of websites you do not want to accept cookies from.
The cookies we use collect basic information about our visitors including what pages have been visited and how they found our website. The information we gather does not identify anyone and we make no attempt to find out who has been to our site.
What we do gain from this information is a better understanding of what our users are interested in on our website and how we can improve the experience.
The cookies we use:
Google Analytics: The Google Analytics cookie contains a randomly generated ID used to recognise your browser when you read a page. The cookie contains no personal information and is used only for web analytics.
Cookie Acceptance: This cookie monitors whether or not you have accepted cookies on our site.
People who use our online services
We will not give your contact information to any other organisation unless legally obliged to do so.
Managing your cookies:
For further information on how to manage your cookies with a specific browser, please click the appropriate link below:
To manage your Google Analytics cookies, you can visit the Google Analytics help page, however please bear in mind that information obtained from Google Analytics goes towards improving the user experience on our site.